A legacy is the greatest gift a donor can make and remains a major source of voluntary income with an impressive ROI. But securing that legacy income is a long-term challenge. In our sector, where short term income is often …
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Last week, I went along to our annual campaigning conference, People Power to fly the flag for The Good Agency and see what tasty nuggets of brand insight I could pick up. I wasn’t disappointed. I managed to get into …
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