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Good Bites… on acquisition

November 18th 2014

Good Bites… on acquisition: Surviving and thriving in today’s competitive world There’s no doubt that times are tough if you’re responsible for delivering an acquisition programme right now.  Your cost per acquisition is going up. The competition is investing more. …


Was your re-brand emotional?

October 28th 2014

When the now annual CharityComms Brand Breakfast on re-brands arrives I know autumn is here and Christmas is on its way, much like the arrival of Strictly and the X-Factor on Saturday evening television. The key themes and lessons from …